- Rebecka Wilson
IQ is made up of a bunch of rockstars that make incredible work for our clients everyday. We want to give you a glimpse of what it’s like to work in IQ, so every other Friday we’re going to interview an IQ-er and let you get to know them better.
For the official record, what is your name and your title at IQ?
My name is Corrie Smith and I am the Sr. Account Director at IQ.
What gets you the most excited in your life, aside from your work at IQ?
My family gets me the most excited. So I spend a lot of time doing things with my husband, we actually golf a lot. I also love to play with my dogs, we have two boston terriers, Vern and Sadie, they’re the best! And my FitBit! I am obsessed with my FitBit!
What was your first job?
My very first job was at Outback Steakhouse, I started out as a hostess at 16 and worked there through college over 9 years and made my way to manager. And my first job after college was in medical sales. I actually stayed in the medical area for a while because it was so interesting to me, even the agency I was with prior to IQ was a boutique medical agency.
Tell me about the moment you knew this was the direction you wanted to pursue professionally.
When I was in medical sales I was eventually managing a team of 14 sales people and I really started paying attention to the collateral and materials you need to build rapport and make a sale. So I started getting more interested in the marketing side of sales, and creating collateral that was targeted to both doctors and to patients so they could be better informed advocates of their health. So then I started working with a boutique medical agency that was focused on patient advocacy work. And to keep growing I knew I needed to move to an agency with a multi-industry clientele.
What does “Creative Intelligence” mean to you?
To me, “Creative Intelligence” means that when a client comes to us with a need that they get the strategy that IQ focuses on with consumer decision journeys and research, to guide the creative so that it’s not just pretty, it’s powerful and backed in research and can be proved with ROI results.
At what age do you feel like you finally became an adult?
I think the time I felt the most confident and knowing who I am and being comfortable with it was probably at 34. But if you ask me this tomorrow I might say that I still haven’t figured it out.
Pudding or Jello?
Beach or pool?
Crushed ice or cubed ice?
Kindle or paperback?
Both! It depends on how quickly I want a book or if it’s a favorite I like to reread in an old paperback.
Bright colors or neutral colors?
Now you know a little more about Corrie Smith!
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